BlackBerry Link is a user full data management dashboard that can easily connect your Windows PC or Mac with BlackBerry 10 devices and effortlessly enable users to sync and organize content such has music and photos. Using this app anyone who owns BlackBerry 10 device can easily transfer photos, songs and videos to and from PC or Mac, enabling much easier enjoyment in all your multimedia content. In addition of entrainment content management, BlackBerry Link also supports ability to sync calendar and contact entries between home computer and BlackBerry 10 device, as well as update its system software and preform important backup and restore features that could enable you to have completely hassle-free upgrade experience when moving from one phone to another.
Main interface of BlackBerry Link has a traditional dark theme that is present with all BlackBerry apps, with dashboard that is very clear and easy to use. Left side of the app holds a listing of most important sections, which when they are activated are showcased on the remained of the large dashboard screen. This listing consists form the description of the currently connected BlackBerry device, and buttons for Home (overview of your device, currently installed version of OS, backup state), Backup & Restore, Software Updates, Contacts & Calendar, Music, Pictures, Videos and Documents. With this kind of setup, even users who have very little technical knowledge about working with home computers will have easy way how to manipulate with the entertainment content on their phones, and preform basic phone sync and upgrade options that will not only make your phone up to date with latest OS versions but also enable you to easily switch from one phone to another taking with you all your contacts and calendar entries.
Features and Highlights
Seamless content management
Access, sync, share and organize all your photos, music, videos and files over Wi-Fi® or USB between your BlackBerry 10 devices and your computer. Music can be synced and shared between your BlackBerry 10 device and your PC or Mac, with support for both Windows Media Player® and iTunes. Photos, videos and documents can easily be synced with selected folders too.
Easy to use
The tool is easy to set up, and you'll be prompted to download the software when you first connect your BlackBerry 10 device to your computer. Once installed you'll enjoy fast and seamless access to your media and documents. BlackBerry® ID sign in with BlackBerryLink allows you to automatically associate your computer with your BlackBerry 10 device(s) that are signed in with the same BlackBerry ID.
Secure back-up and updates
Your device data can be securely backed-up with Black Berry Link. Then, if needed, your content can be restored in just a few simple steps.
Note: Requires .NET Framework.
Also Available: Download BlackBerry Link for Mac

BlackBerry Desktop Software is a must-have utility application for all PC users that own BlackBerry phones. Using this app you will be able to effortlessly sync your phone to PC, and remotely manage many of its functions – organize files, music, media files, sync contacts, email accounts, calendars and more. Some of the most popular advanced usages of BlackBerry Desktop Software can are the ability to upgrade system software of your phone or tablet, add or remove apps and backup data before switching to a new phone. Take full control over functions of your Blackberry phone with BlackBerry Desktop Software for PC.
Features and Highlights
Support for smartphones and tablets
BlackBerry® Desktop Software supports both your BlackBerry® smartphone and your BlackBerry® tablet. If you already have the app installed, be sure to upgrade to the latest version before syncing your tablet.
Easy-to-use, updated interface
BlackBerry® Desktop Software features an updated interface and user-friendly menu that allows you to simply connect, synchronise, manage and update your BlackBerry smartphone or tablet.
Built-in BlackBerry Media Sync
Transfer your favorite media files to and from your BlackBerry® device. Import your desktop iTunes or Windows Media® files and carry your music, photos and videos with you wherever you go.
Easily manage your applications
Keep track of the applications you use the most or don't use as often on your BlackBerry smartphone. Add and remove applications, games, and much more.
Update your smartphones software
Keep your BlackBerry smartphone software up to date and running smoothly with automatic alerts that prompt you when updates are available.
Synchronise your organizer
Black Berry Desktop Software is compatible with Microsoft® Outlook®, Windows® Calendar, IBM® Lotus Notes®, and Yahoo!®. Keep your organizer information in sync so you don't miss a thing.
Switch smartphones
Changing to a new BlackBerry smartphone? Use the device switch wizard to migrate from one BlackBerry smartphone to another.
Note: Requires .NET Framework.
Also Available: Download BlackBerry Desktop Software for Mac